The price of flowers is showing off as another main character in the flower market in relation to main products as flowers, bouquets, and blooms. Price tag insertion becomes dominant and brings particular value to the settings. However, in the higher market stands price tags considered to be removed and the price hidden, those settings could be haute couture, casinos, art galleries, or marketplaces with a specific atmosphere created without a sense of time and daylight.

Such marketing, sales, and visual merchandising strategies are playing roles on customers and encompass the way that products and services are presented to us. In reverse, the lower market segment plays with mundane, DIY and handwritten elements, which in a way pays in return. Those strategies are examined in the Interbloom project. And here the project draws a line between handwriting, printed or digital displays, and questions the strategic showing off versus hiding the price and its tag.